Find out how a Leading Pharma Company Embarked on the Journey to Data Product Monetization.

Case Study

This case study describes how PharmaCorp, a large multinational pharmaceutical company (which has been anonymized for confidentiality reasons), leveraged its analytical capabilities to embark on the data-driven business model journey.

PharmaCorp is a large multinational pharmaceutical company that has many geographically spread locations. It is one of the largest drug development companies and leading in many product segments. The organizational structure is a matrix divided into countries, regions, functions, and product domains...